Are you dreaming of becoming a wedding planner? The wedding industry is booming, with over 120,000 weddings taking place in Australia every year. What’s more, the wedding industry is only set to grow, with Seek projecting job growth in event planning to rise by 16.4% in the next five years.
There’s a variety of different event management types out there, but the most exciting is definitely wedding planning. Here’s everything you need to know about becoming a successful wedding planner!
What do wedding planners do?
Wedding planning goes beyond what you might’ve seen in the movie The Wedding Planner. As a wedding planner, you’ll truly be wearing the hats of a planner, adviser, coordinator, stylist, decorator and more, all at once!
Weddings can be incredibly stressful for the couple, especially for the bride who will, of course, want her wedding day to go beautifully. By becoming a wedding coordinator or planner, you’ll be able to take the stress out of the couple’s big day, allowing them to truly focus on what matters most.
This means that as a wedding planner, you’ll have to stay on top of everything from booking the wedding venue to organising the caterers in order to ensure the happy couple’s special day goes without a hitch.
When it comes to launching your wedding planner career, here are some handy steps to consider:
While a degree isn’t needed to become a wedding planner, some professional certification will set you apart from your competition in the wedding planning industry. Wedding planning courses are an excellent way of quickly upskilling in event management with a particular focus on weddings.
Whether you want to fine-tune your understanding of wedding styling or learn how to create a business plan for a profitable wedding planning business, a course will give you the stepping stones needed for success.
Some of the skills you’re likely to pick up include event organisation, identifying wedding trends, budgeting, handling different religious or cultural customs, project management and marketing your wedding business.
With wedding planning being such a massive feat, why not ensure you have quality training under your belt from the get-go?
Be aware of the regulations
The Wedding Planning Association of Australia has set a code of practice for wedding planners. There’s also a series of necessary qualities you should possess as an event planner. If you are a member of WPAA, you must abide by the following points:
Joining WPAA is also a great idea for legitimising your new wedding planning business.
Starting your wedding planning business
Once you’ve obtained your certification, you’ll be ready to start your new career! Think of a catchy name for your business, and find ways to start advertising it online and offline. The modern bride has very little time to shop around for a wedding planner, meaning your website and other marketing materials need to be effective and eye-catching.
To promote your wedding business, you may also want to start visiting wedding fairs and expos. What better way to build rapport with potential clientele than to wow them in person?
If you still need to gain experience, try volunteering as an event planner for festivals or charitable events. You’ll also need to meet other professionals in the wedding business such as caterers, florists, photographers and bridal boutique owners to create a network of wedding vendors that you can rely on.