Obelisk Training
Cert IV in Marketing and Communication
Course Information
The BSB40820 Certificate IV in Marketing and Communication is a nationally recognised qualification designed for individuals who want to build practical, job-ready skills in modern marketing, digital communication, and customer engagement.
At Obelisk Training, this course has been designed to reflect the realities of today’s rapidly evolving digital business landscape. Students will gain hands-on knowledge in marketing strategy, consumer behaviour, social media, communication planning, digital content creation, and customer engagement — all while developing the professional confidence needed to thrive in modern workplaces.
Whether you are starting your career, changing industries, running your own business, or looking to strengthen your current marketing skills, this qualification provides a practical pathway into one of Australia’s most dynamic and fast-growing industries.
What This Course Covers
Delivered across carefully selected units, this course combines marketing fundamentals with real-world business communication and digital engagement skills. Students will learn how to create marketing content, develop social media strategies, analyse consumer behaviour, communicate effectively with clients and stakeholders, and contribute to successful marketing campaigns across multiple platforms.
Course Duration & Study Load
This course is designed to be completed over 36 weeks, providing students with a flexible and supportive pathway toward achieving their nationally recognised qualification.
At Obelisk Training, we understand that students are balancing work, family, and personal commitments while studying. That’s why this course has been designed with flexibility at its core.
Accelerated completion options may also be available depending on your availability, experience, and study goals. Our course advisers can help tailor a study plan that works for your schedule.
Workshops That Work Around Your Life
Each unit is supported through live online workshops designed to deepen understanding, build practical skills, and keep students connected throughout their learning journey. Workshops are scheduled during weekends and after business hours to ensure students can continue working and managing personal responsibilities while studying.
Weekly Study Load
Students should expect to dedicate approximately 10 to 15 hours per week toward workshops, online learning activities, self-study, and assessment tasks.
How We Deliver It
At Obelisk Training, we believe learning should work around your life. That's why this course is delivered 100% online, giving you the flexibility to study at your own pace from anywhere in Australia. Our platform is intuitive and easy to navigate, supported by a team of dedicated course advisers who are with you every step of the way, from enrolment through to graduation.
As a registered RTO, every qualification we issue is nationally accredited and employer-recognised, giving you a credential that genuinely opens doors.
What You Will Learn
By the time you complete the BSB40820 Certificate IV in Marketing and Communication, you will have developed a practical, job-ready skill set that combines marketing knowledge, communication expertise, digital engagement strategies, and workplace professionalism. This course is designed to prepare you for real-world business and marketing environments across a wide range of industries.
Here’s what you can expect to walk away with:
Marketing & Communication Skills
Plan and support marketing and communication activities across different business environments
Develop content and communication materials for digital and traditional platforms
Understand consumer behaviour and apply customer-focused communication strategies
Contribute to marketing campaigns, promotions, and brand engagement activities
Create presentations and communicate ideas confidently in professional settings
Digital Marketing & Online Engagement
Develop and manage basic social media and digital communication strategies
Create engaging digital content for websites, social media, and online platforms
Understand the foundations of e-marketing and customer engagement techniques
Apply practical digital communication tools used in modern workplaces
Build confidence working with online business and communication technologies
Creative & Strategic Thinking
Analyse customer needs, behaviours, and market trends
Apply creative thinking to marketing and communication challenges
Contribute ideas and solutions to improve customer engagement and business outcomes
Develop problem-solving and organisational skills relevant to marketing environments
Professional & Workplace Skills
Communicate effectively with clients, colleagues, and stakeholders
Work collaboratively within professional teams and workplace environments
Develop confidence presenting ideas, reports, and business information
Build workplace-ready skills in planning, communication, organisation, and customer service
Understand professional expectations within business, marketing, and communication industries
Career & Business Readiness
Develop practical skills relevant to entry-level marketing and communication roles
Gain confidence using business communication and customer engagement strategies
Build a strong foundation for further study in business, marketing, leadership, and digital communications
Graduate with a nationally recognised qualification respected by employers across Australia
At Obelisk Training, we focus on delivering practical, industry-relevant learning that prepares students not only to complete a qualification, but to confidently apply their skills in real workplace situations.
Who Is This Course For?
The BSB40820 Certificate IV in Marketing and Communication is designed for individuals who want to build practical marketing and communication skills that can be applied across a wide range of industries and business environments.
This course is ideal for:
Career Changers Individuals looking to transition into marketing, communications, social media, or digital business roles.
School Leavers Students seeking a practical, nationally recognised qualification that provides real workplace skills and career opportunities without committing to a university degree.
Small Business Owners & Entrepreneurs People wanting to improve their ability to market products, services, or businesses effectively using modern digital strategies.
Aspiring Digital Marketers Individuals interested in social media marketing, content creation, customer engagement, and digital communication.
Working Professionals Employees wanting to strengthen their communication, marketing, and customer engagement skills to support career growth and promotion opportunities.
Busy Learners People balancing work, family, and personal commitments who require a flexible online study option with workshops scheduled outside standard business hours.
No matter your background or experience level, this course is designed to help you develop practical skills that are immediately valuable in today’s workplace.
Location
- Australian Capital Territory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
Subjects
Payment Option
About Obelisk Training
Obelisk Training is a Sydney-based Registered Training Organisation (RTO) delivering fully online courses in IT, Marketing, and Leadership. We believe great training should fit around your life, not the other way around. Our programs are built for real people chasing real results, with industry-aligned content and a learning experience that actually keeps up with the modern world.
Career Pathway
- Marketing Assistant
- Digital Marketing Coordinator
- Communications Officer
- Social Media Coordinator
- Marketing Support Officer
- Content Marketing Assistant
- Customer Engagement Officer
- Promotions Coordinator
Further Study & Education Pathways
Completing your BSB40820 Certificate IV in Marketing and Communication is more than just gaining a qualification — it’s the beginning of a long-term professional journey in one of Australia’s most dynamic and fast-evolving industries. At Obelisk Training, we are committed to helping students build not only practical workplace skills, but also meaningful career pathways that continue well beyond graduation.
This qualification creates strong opportunities for further study, career advancement, and specialisation across marketing, business, communications, digital media, customer engagement, and leadership.
📈 Continue Your Studies at Obelisk Training
As an Obelisk student, you’ll have access to supported progression pathways designed to help you continue building your professional capabilities and career opportunities.
Your Certificate IV can provide a natural pathway into:
BSB50120 Diploma of Business — Develop broader business, operational, leadership, and organisational management skills suitable for supervisory and management roles
BSB60520 Advanced Diploma of Marketing and Communication — Take your marketing expertise to the next level with advanced strategic communication, branding, campaign planning, and digital marketing capabilities
Leadership & Management Qualifications — Build the confidence and practical skills required to lead teams, manage projects, and contribute strategically within modern organisations
Digital Business & Customer Engagement Programs — Continue developing specialised skills in digital marketing, customer experience, content strategy, and online business operations
📱 Specialise Further in Digital Marketing & Communications
Marketing and communication continue to evolve rapidly in the digital age. This qualification provides strong foundational skills that can support progression into specialised professional development and industry certifications, including:
Social Media Marketing Certifications — Develop advanced skills in social media strategy, content planning, and audience engagement
Google Digital Marketing Certifications — Strengthen your knowledge of digital advertising, analytics, and online campaign management
Content Marketing & SEO Training — Build expertise in website content, search engine optimisation, and online visibility strategies
Customer Experience & Brand Communication Programs — Expand your understanding of customer engagement and modern communication practices
🎓 Pathway to University
Your AQF qualification may also contribute toward credit recognition at select Australian universities, potentially reducing the time and cost required to complete higher education qualifications in areas such as:
Business
Marketing
Communications
Digital Media
Public Relations
Management
Students interested in university pathways should speak with a course adviser regarding potential articulation or credit arrangements.
🌏 Skills That Apply Across Every Industry
One of the greatest strengths of marketing and communication skills is their versatility. Every industry — from healthcare and education to technology, retail, hospitality, government, and professional services — relies on skilled communicators and marketers to engage customers, grow businesses, and strengthen brand presence.
The practical skills developed throughout this course are transferable across industries and can support opportunities both within Australia and internationally.
Your Growth Is Our Goal
At Obelisk Training, we see education as more than simply completing a course. We are committed to supporting your long-term growth, helping you build confidence, expand your opportunities, and continue progressing toward your personal and professional goals.
Whether your ambition is to launch a new career, grow your own business, move into leadership, or specialise in digital marketing and communications, this qualification provides a strong and practical foundation to help you get there.
The qualification you earn today is only the beginning of where your future can go.
Course Features
Why Choose Obelisk Training?
There are plenty of training providers out there. Here's why students across Australia choose Obelisk Training to power their next chapter.
Nationally Recognised Qualification The BSB40820 Certificate IV in Marketing and Communication is a nationally accredited qualification recognised throughout Australia under the Australian Qualifications Framework (AQF).
100% Online & Flexible Study anytime, anywhere in Australia through our easy-to-use online learning platform.
📅 Flexible Workshop Scheduling Live workshops are scheduled during evenings and weekends to support students balancing work, family, and study commitments.
💰 Flexible Payment Plans Choose from weekly, fortnightly, monthly, or quarterly payment options designed to suit different budgets and lifestyles.
📱 Industry-Relevant Marketing Skills Develop practical skills in social media strategy, digital marketing, customer engagement, communication planning, and content creation.
🤝 Dedicated Student Support Receive ongoing guidance and support from experienced trainers and student support staff throughout your learning journey.
📈 Career & Further Study Pathways This qualification provides pathways into further business, marketing, and leadership qualifications while also supporting immediate workplace application.
🇦🇺 Designed for Modern Australian Learners Built for career changers, working professionals, school leavers, and business owners seeking practical, flexible, industry-focused learning.
Professional Recognition
This course is approved by the Australian Qualifications Framework.
This is a nationally approved vocational course that is recognised throughout Australia
Eligibility
At Obelisk Training, we believe in opening doors — not closing them. This course is designed to be accessible to a wide range of learners, and there are no formal academic prerequisites required to enrol. What matters most is your commitment to learning and your readiness to engage with the program.
Minimum Requirements
To be eligible for this course, you will need to:
Be 18 years of age or older at the time of enrolment
Have a reasonable command of spoken and written English
Have access to a reliable internet connection and a suitable digital device to complete online study
Demonstrate the language, literacy, numeracy and digital (LLND) skills necessary to successfully engage with course content
Language, Literacy, Numeracy & Digital (LLND) Assessment
As part of your enrolment process, all prospective students are required to complete an LLND assessment. This is not an exam — it is simply a tool that helps us understand your current skill level so we can ensure you are set up for success from day one.
You must successfully pass this assessment before commencing the course. If your results indicate that some foundational skills need strengthening, our team will work with you to identify the right support or alternative pathways before you begin.
We want every student who starts this course to finish it — and the LLND assessment is one of the ways we make sure that happens.
Not Sure If You Qualify?
Don't let uncertainty hold you back. Reach out to one of our friendly course advisers who will walk you through the entry requirements, help you prepare for your LLND assessment, and make sure this is the right course for you before you commit to anything.
Recognition of Prior Learning (RPL)
Have you already developed valuable skills and knowledge through work experience, previous study, business activities, or life experience? You may not need to start your qualification from the beginning. At Obelisk Training, we offer a Recognition of Prior Learning (RPL) pathway that allows your existing experience to be formally recognised toward your qualification.
What Is RPL?
Recognition of Prior Learning is an assessment process that evaluates the skills and knowledge you have gained outside of formal classroom study. This may include experience from:
Previous or current employment in marketing, administration, business, retail, customer service, communications, or related industries
Experience managing social media accounts, digital content, promotions, or customer engagement activities
Informal learning such as freelance work, self-employment, business projects, or hands-on workplace experience
Previous training, study, or partially completed qualifications
Volunteer or community involvement involving communication, events, customer interaction, or promotional activities
If your experience aligns with the competency requirements of this qualification, you may be eligible to receive credit for one or more units — helping reduce the time and cost required to complete your course.
How Does the RPL Process Work at Obelisk?
We’ve designed our RPL process to be practical, supportive, and easy to understand. Here’s how it works:
Initial Conversation — Speak with one of our friendly course advisers who will discuss your background, employment history, and existing skills to determine whether RPL may be suitable for you
Evidence Gathering — You’ll receive guidance on collecting evidence that demonstrates your competency against the relevant units. This may include work samples, resumes, references, portfolios, reports, marketing materials, certificates, or examples of workplace projects
Assessment — Our qualified assessors will review your evidence and determine whether you meet the requirements for credit in specific units
Enrolment & Completion Plan — Once your RPL assessment is finalised, you’ll enrol into any remaining units needed to complete your full qualification
Why Consider RPL?
Save Time — Avoid repeating skills and knowledge you already possess and complete your qualification faster
Save Money — Reduce the overall cost of study by gaining credit for existing competencies
Gain Formal Recognition — Turn your real-world experience into a nationally recognised qualification outcome
Focus on New Skills — Spend your time building the knowledge and capabilities that will add the most value to your career progression
Is RPL Right for You?
RPL is not about shortcuts — it is about recognising the practical skills, knowledge, and experience you have already developed throughout your personal and professional journey.
If you’ve worked in customer service, administration, social media, marketing support, communications, retail, events, or business operations, you may already have competencies that align with parts of this qualification.
Not sure whether your experience qualifies? That’s completely okay. Our team will guide you through the process honestly and transparently to determine whether RPL is the right pathway for you.
At Obelisk Training, we value the experience you bring — and we’ll make sure it counts.
Obelisk Training
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