Open Colleges
Certificate IV in Marketing and Communication
- This is a fee-for-service course, government funding is not available. Payment plans are available
- Only Australian Citizens and Residents can apply for this course. Limited visa holders can be accepted pending a VEVO check. We are not CRICOS registered and cannot accept Subclass 500 visa holders
Hear from Open Colleges on what its like to study
Course Information
Become a confident communicator by learning how to apply solutions for marketing and communications situations in a variety of business contexts. You will develop a range of specialist marketing skills as well as other broad business skills that will allow you to function effectively in a marketing industry setting.
If you want to take that step up from an entry level marketing or business role, or start working in the industry, this is a great course to give you the broad knowledge and skills you need.
This course will introduce you to basic marketing concepts and help you develop a detailed understanding of consumer behaviour, leadership skills and managing business relationships.
When you complete your first module, you can make application for a free 12-month affiliate membership with the Australian Marketing Institute, which will give you access to a range of benefits. The AMI’s core purpose is to support the professional progress of members and lead the marketing profession forward in Australia.
This course may also serve as a path into further study, including the BSB50120 Diploma of Business or 10904NAT Diploma of Social Media Marketing
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Self-paced – maximum of 24 months
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Recommended hours per week: 17h
A learning platform optimized for online study. Our courses are curated to maintain engagement across video, written content, assignments & audio.
During the course, you will learn how to:
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Develop and apply knowledge of communication
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Apply digital solutions to work processes
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Write complex documents
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Articulate, present and debate ideas and make presentations
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Analyse consumer behaviour, assess marketing opportunities and undertake marketing activities
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Apply marketing communication across a convergent industry
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Develop a social media strategy
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Market new business ventures
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Build and maintain business relationships
This course is perfect for you if you are creative, technologically savvy, and want to start a career in marketing and communication. Designed for beginners, this course will take you through the basics, before helping you master the more advanced practices of both traditional and digital marketing and communications.
If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note – limitations do apply.
Subjects
Payment Option
About Open Colleges
Open Colleges puts you at the centre of everything we do. As an institution, we measure our success in the success of our students.
We have more than 125 years of experience in distance education, and this has given us the time to perfect the ways we deliver education and training to people across Australia. In the last decade alone, we’ve helped more than 450,000 students reach their potential.
We understand the needs of adult learners. That’s why we created OpenSpace, our world-class online learning platform that gives you complete flexibility and control to study whenever and wherever you are. OpenSpace provides you with access to learning resources, expert trainers and assessors, a superior support network and the opportunity to connect with other learners just like you.
Our nationally recognised courses could help you launch, change or accelerate your career. Now is the time to make your next move. With Open Colleges, everything could happen.
Open Colleges Pty Ltd is a Registered Training Organisation (RTO 90796)
Career Pathway
- Advertising account coordinator
- Analyst
- Assistant account manager (advertising)
- Assistant advertising account planner
- Community relations team leader (local government)
- Copywriter
- Direct marketing officer
- Market research assistant
- Marketing coordinator
- Marketing officer
- Media assistant
- Media planner
- Promotions assistant manager
- Public relations pfficer
- Sales administrator
- BSB50120 Diploma of Business or 10904NAT Diploma of Social Media Marketing
Course Features
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Delivered 100% online with online learning platform OpenSpace
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Take a step up from an entry-level business or marketing role with a broad range of knowledge and skills
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Learn basic marketing concepts to understand consumer behaviour, leadership skills and relationship management
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Receive a 12-month affiliate membership with the Institute of Managers and Leaders
Professional Recognition
This is a nationally approved vocational course that is recognised throughout Australia
Eligibility
Entry requirements may vary depending on the course. In general, you must be at least 18 years old to enrol. If you’re under 18, you’ll need permission from a parent or guardian.
Please note: This course is not available to student visa holders.
To find out more about the specific entry requirements for this course, download the course guide. If you have any questions or would like guidance on whether this course is the right fit for you, feel free to get in touch.
We understand that you may already have many skills and areas of expertise that you have obtained in different ways and these are recognised through our Recognition of Prior Learning (RPL) process.
Our Credit Transfer & Recognition of Prior Learning Policy, available in the Key Student Information section of our website, provides more information about our RPL process. Alternatively, you can contact an Enrolment Consultant to discuss your RPL options.
Curriculum
Your learning materials are accessed through our online platform OpenSpace. These learning materials include
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Learning content
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Media
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Additional resources
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Learning activities
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Self-checks
- Multiple choice quiz
- Projects
- Role plays
- Video
- Written assessments
Open Colleges
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