College for Adult Learning
Diploma of Social Media Marketing
Course Information
CAL’s Diploma of Social Media Marketing (10904NAT) will give you the essential skills you need to successfully develop your social media strategy and online presence. With this course, you’ll strengthen your ability to create a consistent brand identity and produce and publish high-converting content to all the right channels to drive traffic to your website.
You’ll gain valuable social media marketing skills to generate website traffic from your social channels, and convert them into paying customers.
Graduating with this diploma will set you up for success as a confident operator of a small business in a range of industries and provide you with the ability to effectively manage your business operations and create future growth.
You’ll gain the skills to constantly seek new business opportunities to enhance operations while also gaining key marketing skills to increase business exposure taking your business to the next level.
This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.
- Part-time: approx 12 – 14 months
- Full-time: approx 12 months
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Our courses are 100% online and are self-paced.
- Learn how to develop social media strategies by identifying your audience and choosing the right channels for your purpose
- Learn how to establish both organic and paid social media presence to increase brand reach and engagement
- Learn how to plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing
Subjects
Payment Option
Career Pathway
- Social Media Manager
- Social Media Strategist
- Digital Marketing Coordinator
Professional Recognition
This is a nationally approved vocational course that is recognised throughout Australia
Eligibility
- Be 18 years or older at the time of registration
- Demonstrate the required level of competency in English language, literacy and numeracy skills
College for Adult Learning
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