Study Method Online
Institution The College for Adult Learning
Recognition Nationally Recognised Training
Start Date Enrol anytime

Course overview

CAL’s Diploma of Marketing and Communication will prepare you to manage a wide range of aspects across marketing and communications, with crucial skills in end-to-end marketing project management, public relations, social media and digital campaign planning. You’ll gain key skills to strengthen your ability to make strategic business decisions, preparing you to take on senior marketing management roles within any organisation.

Job outcomes

  • Marketing Manager
  • Product Marketing Manager
  • Brand Manager

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What you'll learn

  • Prepare and deliver market research and consumer market reports to highlight areas of opportunity and risk
  • Monitor consumer behaviour to analyse trends in spending and highlight opportunities
  • Develop end-to-end campaigns across PR, social media, digital and traditional media

Recognitions

This is a nationally approved vocational course that is recognised throughout Australia

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • Full-time: approx 12 months
  • Part-time: approx 14-16 months

Entry requirements

This diploma requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units:

  • BSBWRT411 Write complex documents
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry

OR

  • Have two years equivalent full-time relevant work experience. You will be required to submit evidence and complete a short eligibility conversation with one of our Learning Coaches.

In addition to this you must:

  1. Be 18 years or older at the time of registration
  2. Demonstrate the required level of competency in English language, literacy and numeracy skills

If you don’t meet the entry requirements yet, we offer the option to combine this qualification with our Pathway Package. This is perfect if you want to complete the diploma but need the entry requirement units. Find out more in your Course Guide, or speak to one of our Learning Consultants.

Find out more about the entry requirements for this course

Where it will lead me

Graduating with this qualification will set you up for a successful start to your career in marketing across a huge range of industries, both client-side and agency-side. By implementing key marketing skills in campaign research, briefing, and delivery across a range of channels, you’ll become a celebrated team player in your organisation’s marketing activities. You’ll play a crucial role in the business success by being able to confidently analyse market trends and consumer behaviour, turning your findings into valuable marketing reports for your stakeholders identifying risks and areas of opportunity.

Subjects

Course Units
BSBCMM511Communicate with influence
BSBPMG430Undertake project work
BSBMKG541Identify and evaluate marketing opportunities
BSBMKG542Establish and monitor the marketing mix
BSBMKG552Design and develop marketing communication plans
BSBMKG555Write persuasive copy
BSBMKG545Conduct marketing audits
SIRXMKT006Develop a social media strategy
BSBCRT512Originate and develop concepts
BSBMKG550Promote products and services to international markets
BSBMKG553Develop public relations campaigns
SIRXMKT007DDevelop a digital marketing plan

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Payment options

  • $46 per week on a flexible payment plan

Find out more about the payment options for this course

About The College for Adult Learning

The College for Adult Learning formed as a Registered Training Organisation (RTO) in 2009, and through high-quality training, unparalleled support and flexibility, we’ve been making a real difference in thousands of careers over the last 10 years.

We started as a team of three dedicated, senior executives from the TAFE/University sectors inspired by adult learners across Australia desperate for relevant courses, practical study options, comprehensive support, work-ready skills and real outcomes.

As passionate educators and leaders with over 30 years’ experience in vocational and higher education, we were continually frustrated with the ‘one size fits all’ training standards being offered in the Australian marketplace. Knowing the struggles that learners faced, we started with practical, outcomes-focused training solutions then created a learning model that allowed students freedom and flexibility while providing a strong support foundation.

We now provide a supportive online learning environment, 24/7 access to course content so you can go at your own pace, and unlimited opportunities to connect with experienced industry professionals for mentorship and support. CAL continues to partner with industry leaders when we develop our training solutions to ensure that our content is accurate, current and relevant to the workplaces of today with the visions of tomorrow.

We proudly specialise in delivering the skills that industry demands and future leaders need.

When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies – not just a piece of paper.

We promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.

College for Adult Learning Pty. Ltd. as The Trustee for Golding/Sabell Trust is a Registered Training Organization (RTO 22228)

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