Course overview
There is no better way to reach your target audience than through online channels in today’s modern, technology-driven world. Digital advertising is one of the most cost-effective methods to connect with your audience.
This short, online course will teach you how to reach your audience using the most popular digital marketing channels. Explore the theory behind marketing concepts and piece them together to form a comprehensive digital strategy that achieves strong results.
With weekly online classes over six weeks, you’ll learn the skills needed to devise and implement your own digital marketing – including setting up and running paid social media and search campaigns.
In addition, you’ll get practical experience in segmenting customers, designing social media and email marketing campaigns, and understanding Search Engine Optimisation (SEO). You’ll finish the course with the confidence to promote your brand online.
This online course features a series of digital marketing case studies on small and larger businesses as well as large the public sector.
Who's It For?
This course is designed for early-stage, mid-career, or late-stage professionals, including traditional marketers working in multiple industries and looking to make a career change into digital marketing. These students likely have an intermediate theoretical or practical background in traditional marketing but lack the understanding of how these marketing skills translate within the digital landscape. Business owners, entrepreneurs and others who need to create and apply digital marketing will also benefit from the course.
What you'll learn
- Learn to define key customer audiences and objectives
- Learn to design and optimise the digital marketing mix for business objectives
- Learn to define common social media strategies
- Learn to analyse common search engine strategies (SEO, SEM)
- Learn to design and develop a digital marketing aligned to business needs/organisational context
Study method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration study load
- 6 weeks
- Spend approximately 8-10 hours per week
Delivery
- Fully online, with live and interactive webinars
Course features
Project-based learning
Rather than engaging with a host of instructional materials before being tested on your ability to remember key concepts through an exam, this course utilises a project-based learning approach. This means that you’ll be continuously applying the knowledge and skills you’re developing to respond to a project which reflects real-world contexts and challenges.
This ensures that you can utilise your development to create value within your role – supporting your job and career aspirations. In this course you’ll be supported in completing projects which reflect tasks that will add genuine value within your current or future role with expert feedback to maximise these outcomes.
Market-driven curriculum
This course has been built and designed in collaboration with Tableau and includes software supported by Tableau. All materials are purposefully designed to focus on and maximise relevance for industry requirements today.
First design
This course has been purposefully designed to support a primarily online learning experience. This means a learning environment and content which is dynamic, interactive and engaging. You can expect a course that makes sense to be completed in an online environment.
Industry experts
Industry experts and practitioners facilitate this course. Individuals who are experienced in the field, with real stories and case studies to share and an acute understanding of the real-world relevance to each of the concepts you engage with.
Assessment
There is one assessment to be completed at the end of module 6. This will be a scenario where you will define a digital marketing strategy aligned to organisational objectives. Throughout the course, you will complete activities that contribute to the assessment.
Subjects
About University of Canberra
The University of Canberra is an ambitious university for ambitious people. Our practical, supported and accelerated online courses are designed to deliver outcomes that create real impact and inspire real change in the world around us.
Our postgraduate courses are not only delivered online – they are career-relevant and designed-for-demand, so you can apply what you learn faster.
Through its online studies, UC is committed to making sure you enjoy a truly flexible and inclusive learning experience that works for you and with you – no matter who or where you are. When you’re connected to UC, you’re connected to an inspiring community of teachers and learners in our nation’s capital.
