RMIT Future Skills
Content and Social Media Marketing
- This is NOT a free course. Payment upfront required. Enquire now for more information
Course Information
With the amount of content that each of us are bombarded with increasing each day, how do you cut through the noise and stand out from the crowd?
Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with their customers. Through owned and earned channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. But working through a myriad of content pieces, calendars, plans, and tools can be difficult and confusing. In 2020. Seek predicted that the demand for social media managers would grow by 21.5% in the next 5 years.
- 6 weeks
- 8-10 hours per week
- 100% online
- Mentor supported
Through our Content and Social Media Marketing course, you’ll walk away with a comprehensive content and social media marketing plan and calendar. Kickstart your marketing strategy and cement your learning by producing three pieces such as a blog, video plan, or social media ad that you’ll distribute and optimise.
By the end of this course, you’ll be able to:
- How to effectively increase content and social media engagement
- How to set social and content marketing goals and align business objectives
- What it takes to generate good content and distribute it successfully
- How to differentiate between vanity and real metrics
- How to develop, implement, and measure a social media and content marketing plan
- The art of social listening and optimisation
- How to alleviate customer pain points
- Small to medium business owners and entrepreneurs looking to gain the practical skills, tools, and tactics to launch and scale successful startups and businesses
- Junior marketers aiming to maximise their social and content marketing efforts and upskill to stay relevant in this fast – evolving industry.
Subjects
Payment Option
Career Pathway
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Social Media Manager
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Content Creator
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Content Marketing Manager
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Social Media Specialist/Coordinator
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Digital Marketing Specialist
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Community Manager
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Copywriter
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Social Media Strategist
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Content Strategist
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Marketing Communications Specialist
Professional Recognition
Hubspot
Eligibility
- There are no prerequisites for this course
Why Choose RMIT Online?
- Real world skills: Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
- Industry connected: You’ll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
- Flexible delivery: Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.
- Supported community: Be guided by a network of industry experts and peers, and supported by our dedicated success team.
RMIT Future Skills