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Content and Social Media Marketing

Study Method Online
Institution RMIT Online
Start Date Enrol anytime
RMIT Online
In partnership with
Hubspot Merkle

Course overview

With the amount of content that each of us are bombarded with increasing each day, how do you cut through the noise and stand out from the crowd?

Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with their customers. Through owned and earned channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. But working through a myriad of content pieces, calendars, plans, and tools can be difficult and confusing. In 2020. Seek predicted that the demand for social media managers would grow by 21.5% in the next 5 years.

Who's It For?

  • Small to medium business owners and entrepreneurs looking to gain the practical skills, tools, and tactics to launch and scale successful startups and businesses
  • Junior marketers aiming to maximise their social and content marketing efforts and upskill to stay relevant in this fast – evolving industry.

What you'll learn

Through our Content and Social Media Marketing course, you’ll walk away with a comprehensive content and social media marketing plan and calendar. Kickstart your marketing strategy and cement your learning by producing three pieces such as a blog, video plan, or social media ad that you’ll distribute and optimise.

By the end of this course, you’ll be able to:

  • How to effectively increase content and social media engagement
  • How to set social and content marketing goals and align business objectives
  • What it takes to generate good content and distribute it successfully
  • How to differentiate between vanity and real metrics
  • How to develop, implement, and measure a social media and content marketing plan
  • The art of social listening and optimisation
  • How to alleviate customer pain points

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • 6 weeks
  • 8-10 hours per week

Delivery

  • 100% online
  • Mentor supported

Entry requirements

  • There are no prerequisites for this course

Find out more about the entry requirements for this course

Why Choose RMIT Online?

  • Real world skills: Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
  • Industry connected: You’ll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
  • Flexible delivery: Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.
  • Supported community: Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Subjects

Core Units
An introduction to content marketing strategies and models
Explore business goals, the role of content, and mission statements
Identify customer needs and pain points
Explore content audits, gap analysis, and identify opportunities
Examine social listening tactics, tools and benefits for content creation

Want more information about the subjects for this course?

About RMIT Online

RMIT Online offers a world-class education that delivers work-ready skills and knowledge to transform your or your teams’ careers. 100% online, built with industry leaders and backed by RMIT.

We offer short courses and degrees at the nexus of business, design and technology, leaning into the future of work needs. We team up with industry leaders and experts to deliver the best in structured, flexible education using the latest digital tools and interactive technologies.

We’re dedicated to our mission of future-ready careers and creating a ‘community of lifelong learners, successfully navigating the world of work’, designed for the future of work.

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  • Everything you need to know before enrolling!

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