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  1. Home
  2. Social Media Marketing
  3. Certified Digital Marketing Professional (CDMP) Course
Get a free course guide

Certified Digital Marketing Professional (CDMP) Course

Study Method
Online
Institution
Monarch Institute
Start Date
Enrol anytime
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Monarch Institute Courses

Course overview

You need a marketing course that’ll leave you ready to work. Not something that’ll be outdated by the time you graduate. We get it. Monarch Institute’s marketing courses are built to be agile and up to the minute. Our trainers incorporate the latest social platforms and digital tools you’ll use in your everyday work.

Already working in the industry? Or starting to take on marketing responsibilities in your current workplace? You’ll love how easy it is to fit your study around your current work. And with a practical approach to assessments, you can kill two birds with one stone. Create real strategies, campaigns and content you can put into action in your organisation. Improve your results faster than ever, with awesome in-depth feedback from expert trainers.

Specialise in social media, SEM, strategy, or sales.  Or just cover all your bases with a nationally recognised qualification that’ll help launch your career. It’s up to you. Take the first step today; get in touch with one of our course consultants.

Expand all and read more

Job outcomes

  • Digital marketing manager
  • Brand director
  • Production manager
  • Creative director
  • Social media consultant
  • Digital marketing consultant
  • Community manager
  • Digital marketing assistant
  • Digital marketing lead
  • SEO technician
  • PPC account manager
  • Social media manager
  • Content producer
  • Data analyst
Want to see more job outcomes and how your future could change?
Get the course guide

Study method

  • Online
    Online delivery - online course content with the exception of assessments and work placement
  • Blended
    Blended delivery - both online course content and partial face to face requirements
  • In-class
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

You’re generally expected to complete the Certified Digital Marketing Professional course work and exam within 12 months. This allows you time to fit your studies around work, family life, and other commitments.

Please note that if you choose to complete the certification exam (highly recommended), you will be required to book in for an exam date within six months of starting.

Delivery

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

Your trainer will be happy to contact you via phone, Skype, Zoom, TeamViewer, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Entry requirements

There aren’t any formal prerequisites. But to make sure you get the most out of training with us, the following enrolment process applies:

Once we receive your enrolment, our friendly course consultants will touch base to undertake a pre-training review to ensure the training is right for you.

For students without an equal or higher level qualification, there’s a short language, literacy and numeracy quiz you complete online.

Find out more about the entry requirements for this course
Get the course guide

Pathways

  • Diploma of Marketing and Communications
  • Bachelor of Marketing

Course features

  • Easy-to-follow course materials
  • Multimedia video lectures
  • Heaps of support from your course trainers (phone, email, Skype, Zoom)
  • A dedicated local admin team on hand to guide you
  • Student Facebook group

Professional recognition

This is a non-accredited course for the purposes of the Australian Qualifications Framework. However, it’s a professional certification with a single global certification standard.

The DMI Certified Digital Marketing Professional (CDMP) is the international gold standard for digital marketers who are serious about getting great results for their clients. It’s also one of the best ways to advance your career, within your current organisation or elsewhere. The CDMP is recognised around the world.

Assessment

Once you’re enrolled with Monarch Institute, you’ll be able to register to sit the certification exam at a secure PearsonVUE exam centre near you. There are over 100 centres around Australia. The certification exam is multiple choice, and the time limit is three hours.

Materials

You will need access to the following equipment to successfully complete the course:

  • Working computer with Microsoft Office (2009 or later)
  • Access to the internet

Subjects

Core Modules
Digital Marketing Foundations
  • Intro to digital marketing (digital vs traditional)
  • Digital teams
  • Digital research
  • Audiences/personas
  • Planning
  • Setting business objectives
  • Intro to digital strategy
Website Optimisation
  • Optimising landing pages
  • Clear content
  • Getting the best results out of your website
  • Best practices
  • Writing effective copy for your website (about, product pages, what we do etc.)
  • Imagery – how to display
  • The customer journey
  • CTAs
  • Brand
  • UX
  • Remarketing
Content Marketing
  • Overview of content management
  • Storyboarding
  • Content Creation, Curation etc.
  • Brand Editorial Calendars
Social Media Marketing
  • Community management
  • Social CRM and social customer service
  • Influencer outreach Social platforms & Apps (FB, LI, Twitter, Instagram, Snapchat etc.)
  • Contingency plans
SEO (Search Engine Optimisation)
  • Site architecture
  • SEO-friendly content
And more!
Want more information about the subjects for this course?
Get the course guide

Payment options

There are two methods of payment:

  • Upfront Payment
  • Payment Plans
Find out more about the payment options for this course
Get the course guide

About Monarch Institute

Monarch Institute is one of Australia’s largest family-owned professional services training organisations. We believe education should be an experience, not a transaction.

Our award-winning, innovative approach to course content and design means that you get relevant, accredited courses with loads of support from experienced trainers who give you the time to ensure you’ve got the skills that the industry needs. Study online today with Monarch and change the way you think about studying.

Monarch Institute Pty Ltd is a Registered Training Organisation (RTO code: 22530)

Job outcomes

  • Digital marketing manager
  • Brand director
  • Production manager
  • Creative director
  • Social media consultant
  • Digital marketing consultant
  • Community manager
  • Digital marketing assistant
  • Digital marketing lead
  • SEO technician
  • PPC account manager
  • Social media manager
  • Content producer
  • Data analyst
Want to see more job outcomes and how your future could change?
Get the course guide

Study method

  • Online
    Online delivery - online course content with the exception of assessments and work placement
  • Blended
    Blended delivery - both online course content and partial face to face requirements
  • In-class
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Pathways

  • Diploma of Marketing and Communications
  • Bachelor of Marketing

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study Method
  • How to get help and contact information
  • Everything you need to know before enrolling!

Want to know more about this course?

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