Open Colleges
Certificate IV in Marketing and Communication
- This is a fee-for-service course, government funding is not available. Payment plans are available
- Only Australian Citizens and Residents can apply for this course. Limited visa holders can be accepted pending a VEVO check. We are not CRICOS registered and cannot accept Subclass 500 visa holders
Hear from Open Colleges on what its like to study
Course Information
Become a confident communicator by learning how to apply solutions for marketing and communications situations in a variety of business contexts. You will develop a range of specialist marketing skills as well as other broad business skills that will allow you to function effectively in a marketing industry setting.
If you want to take that step up from an entry level marketing or business role, or start working in the industry, this is a great course to give you the broad knowledge and skills you need.
This course will introduce you to basic marketing concepts and help you develop a detailed understanding of consumer behaviour, leadership skills and managing business relationships.
When you complete your first module, you can make application for a free 12-month affiliate membership with the Australian Marketing Institute, which will give you access to a range of benefits. The AMI’s core purpose is to support the professional progress of members and lead the marketing profession forward in Australia.
This course may also serve as a path into further study, including the BSB50120 Diploma of Business or 10904NAT Diploma of Social Media Marketing
- Maximum 24 months
- 17 hours of recommended study per week
Study online and enjoy the flexibility of fitting your learning around your life. There are no classrooms, all you have to do is login to access your learning materials and make your way through the course at a pace that suits you.
- Learn to develop and apply knowledge of communication
- Learn to apply digital solutions to work processes
- Learn to write complex documents
- Learn to articulate, present and debate ideas and make presentations
- Learn to analyse consumer behaviour, assess marketing opportunities and undertake marketing activities
- Learn to apply marketing communication across a convergent industry
- Learn to develop a social media strategy
- Learn to market new business ventures
- Learn to build and maintain business relationships
This course is perfect for you if you are creative, technologically savvy, and want to start a career in marketing and communication. Designed for beginners, this course will take you through the basics, before helping you master the more advanced practices of both traditional and digital marketing and communications.
If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note – limitations do apply.
Subjects
Payment Option
Career Pathway
- Advertising account coordinator
- Analyst
- Assistant account manager (advertising)
- Assistant advertising account planner
- Community relations team leader (local government)
- Copywriter
- Direct marketing officer
- Market research assistant
- Marketing coordinator
- Marketing officer
- Media assistant
- Media planner
- Promotions assistant manager
- Public relations pfficer
- Sales administrator
- BSB50120 Diploma of Business or 10904NAT Diploma of Social Media Marketing
Course Features
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Delivered 100% online with online learning platform OpenSpace
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Take a step up from an entry-level business or marketing role with a broad range of knowledge and skills
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Learn basic marketing concepts to understand consumer behaviour, leadership skills and relationship management
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Receive a 12-month affiliate membership with the Institute of Managers and Leaders
Professional Recognition
This is a nationally approved vocational course that is recognised throughout Australia
Eligibility
Recommended Local Entry Requirements
Students will need to be at least 18 years old. Students under 18 will need a parent or guardian to complete the parent or guardian declaration on the Enrolment Form.
Students are recommended to have the language, literacy, and numeracy skills that ensure the ability to read and comprehend technical terms and communicate effectively through email.
These skills are equivalent to:
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Successfully completed Year 12 OR
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ACSF Level 3 OR
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Certificate III or higher
Tools, equipment, and skills required:
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Access to up to 3 people to participate in role plays and assessments
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Access to a device with audio & video capabilities to record simulated role-play tasks for submission
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A simulated environment that reflects workplace conditions for role-play with facilities and equipment
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Access to office equipment including telephone, photocopier / printer / scanner in a safe environment that includes an ergonomically sound computer workstation
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Tripod to provide a stable and secure platform to mount the digital recording device
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Basic computing skills
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Access to a modern computer with high-speed internet
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Access to Microsoft Office
We understand that you may already have many skills and areas of expertise that you have obtained in different ways and these are recognised through our Recognition of Prior Learning (RPL) process.
Our Credit Transfer & Recognition of Prior Learning Policy, available in our website’s Key Student Information section, provides more information about our RPL process. Alternatively, you can contact an Enrolment Consultant to discuss your RPL options.
Curriculum
Learning materials are accessed through our online platform, OpenSpace. These learning materials include:
- Learning content
- Media
- Additional resources
- Practice activities
- Self-checks
- Multiple choice quiz
- Projects
- Role plays
- Video
- Written assessments
Open Colleges
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